Yuengling®

Enduring challenges like Prohibition and the Great Depression is no small achievement, yet Yuengling® consistently demonstrates their resilience and ability to overcome any obstacle thrown their way. The celebration of Yuengling's 190th Anniversary was marked with a range of materials and initiatives aimed at honoring the brand's longstanding legacy.

Iconic primary packaging showcasing historic eagles from the past two centuries adorned the Traditional Lager 12oz. cans, serving as a focal point of the anniversary festivities. Complemented by secondary cartons and eye-catching beer display signage, the celebration also included limited-edition brews, unique POS items, and a series of brewery events to further underscore the significance of this milestone in Yuengling's history.